Virtual Experience Leads to Real World Purchase

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After reading a user comment on one of Dave Winer’s posts about Second Life, I decided to check out Slackstreet — the location where Robert Scoble and his son are beginning to build their virtual empire. Wondering around the Slackstreet neighborhood I discovered a building called the Multimedia Center. I ventured inside and soon began to hear music. Inside was a virtual projection screen playing a music video by hip-hop artist Pete Miser. The video was called Scent Of A Robot. “This is great!”, I thought.

Miser screenshot 1Miser screenshot 2
Miser screenshot 3Miser screenshot 4

I haven’t discovered much new music lately that interests me. I looked up Pete Miser on the web and found his website. I watched a few videos then went to iTunes to see if his work was in the music store. Sure enough, it was so I purchased Pete’s latest album, “Camouflage Is Relative“. So there you have it — a virtual world experience that influenced a real world purchase! If your business is not in Second Life, perhaps it’s time to start thinking doing something about it.

[tags]second life,mcnitt,business,slackstreet,winer,scoble,miser[/tags]

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2 Comments

  • Posted May 8, 2006 at 9:33 am | Permalink

    Thanks for the big ups to Pete – I am his manager and we always love when we make new friends.

  • Brian says:
    Posted May 8, 2006 at 10:13 am | Permalink

    Dig this. Visit Second life…discover new music…visit the artist’s website…purchase the music on iTunes…blog about it…then get a comment from the artist’s manager all within the course of an hour. Amazing. It’s a new world.

    Thanks for the comment, Ariel! Much success to you and Pete. Hopefully I will get to see Pete perform in the future.

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